We Need Social Media Strategies for Business Professors and Professionals

This video makes clear that Social Media is not a passing fad, or a pastime paradise for juveniles. Market communications have made a quantum leap. More specifically, there have been numerous mini-adaptations by scores of of market makers. The implications for business and management education are mind boggling. Business professors are late to the Web 2.0 dance and, as a result, we may have to face the embarrassing proposition that we are not preparing our students or employees for the future. The rhetoric of the day in management is "innovation" but the limitations of leading innovation in an organization may be both technological and pedagogical. One of the purposes of this blog is to chronicle the way that I am using Social Media in my own classes and consulting. I hope that this blog attracts others who will share their stories and give advice.